Third, you need to know how your customers buy beer. Know-how and where your clients buy products Think about it! You should consider the profitability element as well, which means that making your brand too local is not an option as well. Instead of chasing a rainbow, you’d better focus on a narrow group of people united by the same interests, life attitudes, and needs.Īre you aiming at youngsters, who buy beer to have fun and point out their style? Or maybe you aim at successful office workers, who attend jazz festivals to relax and have a drink of good beer?
As a result, you fail to reach a wide audience as well as the small one. The broader a brand image is, the harder it is to identify oneself with it. What is more, you risk missing the personality of your brand this way. Who are those people? What social group do you work with? There is no need to please everyone – it is impossible. If you have any “wow” features in your brand, then you should definitely include them in your marketing strategy and label design in particular.
In this article, we will try to fill this gap. The problem of small brewers like you is that they are usually not very skilled in marketing and design. They can easily handle competition and even outmatch the popular mass products. Small brewers give the audience something that no “big brand” does: warm-heartedness.
We believe that a cool brand label is something you need.Ĭraft beer is extremely popular these days.
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If your current audience is not so large at the moment, then you should think about expanding it.Īll of your relatives and friends are already fans of your beer, but how to make it attractive for random people? Those that have no idea how delicious it is? You are a brewer and every beer lover knows that your product is much better than any lifeless mass-market brand.
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